International Hospitality Management

SubjectHospitality, Leisure


Type of DegreeBBA

CostEUR 2,060 2018/2019


The International Hotel Management (IHM) programme at Stenden includes a wide range of competencies that are required in today’s dynamic and fascinating world of hospitality. Our learning company Stenden University Hotel represents the hospitality industry. We believe in learning by doing and students develop essential skills required by hospitality employers by performing duties at Stenden University Hotel. At Stenden’s hotel management programme, we focus on excellence in hospitality.


“96% of our International Hotel Management graduates are in employment four months after graduation.”

Academic Dean, Stenden Hotel Management School


What can I become?

If one would like to establish a management career in a hotel, restaurant, recreation park or conference centre, then the International Hospitality Management Programme is the ideal education. The programme prepares students for a position in management or consultancy in the hospitality sector and forms an excellent foundation to build on either at home or abroad. The international character of the programme means many graduates go on to find work overseas and build a global career. Graduates are also highly attractive for a wide range of employers within the service industry: the customer-focused skills and knowledge are vital for a wide range of organisations.


“As Learning & Development Manager, I’m responsible for employee training and education, from team member to general manager, for the Hilton Hotels in the Netherlands and Antwerp.”

Björn Olthof, Hilton the Netherlands & Antwerp


With a degree in International Hotel Management, you could take on a position such as:

  • Food and beverage manager for a large hotel establishment or holiday park managing and organising the entire department.
  • Rooms division manager for a large hotel establishment or conference centre managing the front office and housekeeping staff
  • Manager of a convention bureau responsible for the day-to-day management of the office
  • Banquet manager coordinating and executing the details of events and meetings in a hotel
  • Sales manager representing a chain of hotels and arrange package deals with corporate clients

These are of course just a few examples. Some graduates work as an advisor for an event management agency, or even embark on a future as financial controller. This all-round programme provides graduates with unlimited career opportunities: 96% of IHM graduates find employment within 4 months after graduation!

The programme: what can you expect?

Theory doesn’t work without practice, therefore in the International Hotel Management programme we put students straight to work in our own learning company, the 4-star Stenden University Hotel. Students are required to start at the bottom of the ladder, gradually learning and supervising the first year students in the second year module. In the third year, students take management tasks for the entire department and learn about important aspects of management. Upon graduation, students obtain a Bachelor of Business Administration; an internationally recognised degree that brings global opportunities to graduates.

International focus

Hospitality is global industry that requires international mobile employers. Many multinational companies such as Hilton, Marriott’s and Starwood offer management programmes to young international mobile graduates. Our Hotel Management programme is developed with this valuable component. Our industrial placement office is well known with wide presence on the globe and we send students worldwide for their 4th year paid industrial placement to countries including USA, UK and France. Furthermore, our campus sites abroad offer students with an opportunity to follow a part of their study outside the Netherlands.


During the programme, students are able to expand knowledge and specialize by following a minor. The minors in this education include:

  • Cruise management
  • Event management
  • Food and Beverage management
  • Gastronomy
  • Humanitarian
  • Rooms division management
  • Advances wine studies
  • International protocol and diplomatic studies
  • Lodge management
  • SIFE entrepreneurship
  • Spa and Health management
  • Wildlife management

International opportunities

The hospitality sector is an international field and our programme is its true reflection. Part of the programme is therefore offered abroad, in Thailand, Qatar, Indonesia or South Africa. Stenden University of Applied Sciences offers a world of opportunities.

Programme start dates

You can start this programme in either September or February

Location: Leeuwarden, Qatar, South Africa, Thailand and Bali.

International reputation CeQuInt logo

Stenden Hotel management in Leeuwarden is the largest hotel management programme in Europe.

In February 2015 the International Hospitality Management (IHM) programme at Stenden Hotel Management School in the Netherlands was awarded the European Certification in the area of Quality in Internationalisation (CeQuInt). This recognition confirms Stenden Hotel Management School as one of the top international hotel management schools in Europe. At the accreditation ceremony in Paris Stenden University of Applied Sciences was one of ten European institutions to be awarded the CeQuInt recognition. The CeQuInt panel was made up of the steering group of the European Consortium for Accreditation in Higher Education (ECA) and the Accreditation Organisation of The Netherlands and Flanders (NVAO).

Stenden’s IHM programme achieved excellent distinction in two areas: International & Intercultural Learning and Teaching & Learning.

In the 2011 accreditation review, the programme was awarded distinctive feature in “Real World Learning”. Furthermore the programme is internationally rated as one of the best and is known for its modern, innovative and dynamic education. The programme has repeatedly been voted as number one by both students and experts in the field – which could explain why 96% of its graduates find a job within four months of graduation.

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