Fashion Business

the course

The three-year course in Fashion Business is aimed at training professionals who have a profound knowledge of the different types of companies that make up the fashion industry.  Particular attention will be paid to the principles of company management and marketing, with an analysis in which these methods are applied to a company.  The programme is integrated with a series of workshops, sector studies and seminars aimed at enriching the cultural patronage of the student.

Starting from the knowledge of all the different types of sales and commercialisation techniques, the fashion manager has the role of deciding whether or not to increase or reduce the production of clothing lines and accessories in fashion and luxury companies.  This professional figure is concerned with cost control, defining communication strategies and promotions, coordinating, collaborating and consulting. The student will benefit greatly and be able to make a career in any company in the sector or entrepreneurial level.

It is a strategic figure that is being chosen more and more by fashion and luxury firms to calculate the best budget and optimise costs.  The Fashion Manager can work in consulting agencies, other companies in the fashion, luxury and lifestyle sectors. They can move between the marketing, communications, event planning, brand management, retail sales, visual merchandising, e-commerce or in the research of new trends.

learning outcomes

• demonstrate  knowledge and comprehension in managing the different areas of business and the rapport that exists between them, their application and importance in an integrated context;
• critically evaluate existing marketing strategies and implement different types of organisational operations in the fashion industry;
• develop an strategic approach in evaluating the national and international fashion market, its organisations, production opportunities available to clients and the retail environment;
• evaluate the relationships between the evolution of brands, the organisations and consumers and the fashion in which these relationships are managed through digital and non-digital channels;
• create solutions to problems based on a synthesis of the principles and practices of management and communicate said solutions efficiently in writing, visually and orally; 
• critically comment on a selection of company data (both primary and secondary) and adopt an approach that evaluates the sources of information and the methodologies of appropriate research;
• demonstrate responsibility towards understanding through the production of an individual project;

course themes

FIRST YEAR

• fashion marketing 1
• fashion marketing 2
• the fashion industry and the cultural context
• business principles

SECOND YEAR

• brand identity
• co-ordination strategies
• strategies for fashion marketing
• finance and management control

THIRD YEAR

• fashion retail
• advanced fashion retail
• digital marketing
• final project

Life after Marangoni ...

Elizaveta Vratskikh

profession: Fashion Wholesale Executive for Burberry

programme studied: fashion business, three-year course – undergraduate

school: London

graduated in: 2011

Elizaveta works in Burberry's headquarters in London as a wholesale executive in charge of the development of emerging markets and as director of Burberry’s Prorsum line. Previously she was an assistant at Givenchy and a consultant for Harrod's department store for jewellery and luxury watches.

She studied fashion business at Istituto Marangoni in London. "Without doubt the right place to find your talent and learn how to enter the world of fashion," she says. IM, she continues, has shown her the right doors to open, taught her how to see things so you can design your own future and, more importantly, has led her to the right people at the right time, helping her to achieve her childhood dream.

Read more alumni stories on the Istituto Marangoni website here.

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