SubjectDesign
LevelUndergraduate
Type of DegreeIstituto Marangoni Certificate
CostEUR 14,700
UniversityIstituto Marangoni - Milan
More Information-
This programme is taught both in English and Italian.
The aim of the three-year degree course in Product Design is to harness and nurture the creative talent of applicants in the areas of design, 3D development of ideas and in the graphic representation of design ideas through drawing.
At the end of the programme, the participant will have a complete knowledge of the entire creative process and the application of ideas to industrial production: they will be able to manage the creative process in research, prototyping and production, which brings about the realisation of a product.
The course will introduce the basic aspects of design using dedicated software that can illustrate the creative ideas, processes and skills that represent the best of Italian design. Through prototyping, the relationship between shape, proportion the dimensions of products, and visual brand identity will be understood.
The participant will develop, a design of a product with a 3D graphic representation of the final object, considering the scope and limitations of an identified market.
Research is the basis from which creative ideas will be developed, and the analytical skills acquired during the course will be applied to the choice in methods of production of objects.
On completion of the programme, the participant will have a perfect command of independence in project development, and necessary critical analysis to judge the feasibility of ideas to production for a given market.
Product designers must be extremely professional to manage every phase of the project process, as industrial products are becoming more and more complex and the market more critical and complicated, from furniture to watches, from household appliances to lighting, and high tech. gadgets. For this reason, the contemporary product designer cannot simply be defined as a 'designer', but also as a 'design manager', above all, because their role becames crucial and strategic in the organization and completion of all aspects of production. Best works made by students in the final academic year will be shown during an Degree Show exhibition.
FIRST YEAR
Design Process
Product Analysis
Product Branding
History of Design
SECOND YEAR
Design Methodology
Design Development
Design and Culture
THIRD YEAR
Industrialisation of the Creative Process
Final Project and Portfolio
Research Practice and Theory
The course aims to generate the lerners with a holistic approach in the journey of a project, in order to provide participants with the basis to work both in the design department of large companies, and also for consulting agencies or professional design studios. They have the possibility to also work for production agencies for consumer goods, or work independently as freelance consultants following the different phases of development of a product, from concept to final realisation.
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