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Home / Study

Course Information

Advertising

  • Subject: Business, Marketing
  • Level: Undergraduate
  • Type of Degree:
  • Cost: AUD 24750

The ad world says you're only as good as your last ad. Create successful advertising campaigns that engage and move audiences while boosting sales and revenue at the same time.

The Bachelor of Business (Advertising) was created for those within the advertising industry and looking for career progression. At the same time it is for recent school leavers with a passion for advertising and for people keen to move from another industry into the advertising world.

This course teaches emerging advertising executives about advertising in a business context. The goal is to develop and implement creative advertising campaigns that engage with target audiences and make the company a profit. It investigates advertising at a global level and its close relationship with marketing and public relations, while theory and skills are advanced through an industry placement.

Advertising Account Executives create advertising campaigns that encourage consumers to buy a product or service. Creativity, imagination and great communication skills are all needed to win accounts and meet requirements in strict deadlines. With art directors, copywriters and media planners, they coordinate targeted and effective advertising campaigns that meet deadline and budget.

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