Course Information

Advertising and Marketing Communication

The Bachelor of Advertising and Marketing Communication progressively develops skills and techniques required for the rapidly evolving and multifaceted commercial communications industry, with particular focus on strategic brand development, media engagement and cross-platform digital communication supported by a sound understanding of the societal, consumer and creative principles that underpin the practice. The course provides work-integrated-learning experience and from 2010 includes professional internship.

Employment opportunities are extensive in an advertising agency, in the creative or account management side, the media, and in the advertising or marketing communication department of either a public or private organisation. The course is accredited by the International Advertising Association and the Media Federation of Australia.

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